The career of Andrey Burim, known as Mellstroy, began around 2016. In this early period, he quickly gained his first wave of popularity on YouTube and other platforms thanks to trash content and provocative streams, during which he often called girls and offered them money for completing certain tasks. His unpredictable and scandalous persona was formed precisely at that time.

By 2019–2020, he reached the peak of his activity. This stage was marked by a shift to “life-content” — parties, alcohol, and the participation of models — as well as promises of huge cash rewards for shocking actions broadcast live. During this period, he became one of the most talked-about figures in the CIS segment, with his income reaching hundreds of millions of rubles.

However, in October 2020, an incident occurred that became a turning point: Mellstroy assaulted a model during a live stream, which led to a criminal case, a fine, and a forced departure from Russia. After being banned on major platforms, his popularity declined significantly.

The period of 2021–2022 was a time of forced calm and searching for new platforms.

In 2023, his comeback began, but with a changed focus. Mellstroy switched to organizing large-scale bets and global challenges with multi-million prize pools. He actively used his reputation to generate media buzz.

Starting from 2024, his popularity reached an entirely new, global level. Mellstroy began setting records for the number of viewers during joint streams (for example, with Morgenshtern), announcing extravagant and expensive promotions (such as advertising on the Moon or in stadiums), and attracting the attention of influencers from around the world, maintaining his status as the most scandalous and talked-about streamer of the modern era.

2025. Mellstroy launches a new project — MELLSTROY.GAME, celebrating the opening of his casino. He starts giving away apartments to dozens of creative people, helping them take their first step toward a stable life — and at the same time, generating massive content and viewership for himself.